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The Buzz Opening Titles

2 Student Emmy Award Nominations:
Writing For Comedy - Matt Nickley
Series: Scripted - Matt Nickley & Shasta Ford
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Produced by Mark Tymchyshyn, Andra Reeve-Rabb, Greg Smith and Neil Short, this sitcom follows the story of three down-on-their-luck guys trying to navigate post-college life with help from characters at the local coffee shop.
Watch "The Buzz" and see this group of 20-somethings discover life isn't always grand.
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Opening Titles team:
Creative Direction - Joash Berkeley
Art Direction - Wendy Eduarte & Joash Berkeley
Designers - Wendy Eduarte, Joash Berkeley, Kenny Kerut and Lizzi Stuart
Animators - Kenny Kerut, Lizzi Stuart, Yukari Shrickel, Joash Berkeley
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Sound & Music - Ian Chase, Chris Walasek and Kyle Strype
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Produced through collaborative efforts of the Savannah College of Art & Design.

 

"Life isn't always grande"

I began conceiving the direction for the opening titles by exploring the character's distinct personalities. The core thesis I developed was to communicate how the youthful (modern) and divergent personalities of each character somehow all seem to fit together within the context of a coffee shop (The Buzz) in New York. Coffee and New York became central visual queues that I wanted to allude to with the art direction. I derived a palette that's familiar to brewing coffee and Wendy Eduarte developed the type treatment with her initial design. The Art Direction came together to create a perfect 'blend' of modern typography, warm palette complemented with visual markers of each character's personality.


Credits

Creative Direction - Joash Berkeley

Art Direction - Joash Berkeley & Wendy Eduarte

Design - Joash Berkeley

Animation - Joash Berkeley, Kenny Kerut, Lizzi Stuart, Yukari Schrickel

Sound & Music - Ian Chase, Chris Walasek and Kyle Strype


Student_Emmy_Awards_Logo

Produced through the collaborative efforts of the Savannah College of Art & Design.

2 Student Emmy Award nominations // Writing For Comedy - Matt Nickley - Series: Scripted - Matt Nickley & Shasta Ford.

Student Emmy Award Win // Best Series: Scripted - Matt Nickley & Shasta Ford.