Slack has recently taken the business industry by storm. Since its release in 2009, Slack has grown to be one of the most convenient and user-friendly team messaging service in recent years. It has a palette that uses several colors that work harmoniously together, which speaks of their mission and the use of the service by consumers. Their brand brings fun and playfulness to the world of work.
For the logo animation, I want to utilize the overlapping colors as a key component to speak of their collaborative nature. Fun poppy movements (playfulness) will be used to complement a minimalistic composition (professional/work-oriented).