Design, animation and sound design by Joash Berkeley.
One In Seven Billion is a typography-driven audiovisual project that takes the perspective of someone’s engagement with the inferiority complex. The goal for the project is to identify with this concept in a way where we acknowledge that we are both insignificant in magnitude, but undoubtedly important in the world.
SCREENING - Los Angeles County Museum of Art (2016)
FINALIST - Adobe Design Achievement Awards (pending final decision)
AWARDED - Video Of The Day award
SECOND PLACE - The Rookies International Student Competition (MoGraph)
FEATURE - Motionographer
FEATURE - Wine After Coffee
FEATURE - PrintMag
Prior to starting this project, I experienced a long period of creative block which ironically lead to being my inspiration. The Mind Quad Tryptic is a progressive representation of an artist's mind between four extreme stages of concept development. Creative Block originates from the absence of a developed thought; once broken through we're confronted with too many ideas, ie. a period of Uncertainty. This poses a challenge to focus on one core idea to execute, which invites Distractions. If we do not overcome this stage we spiral into the period of Overthinking. The Mind Quad Tryptic visualizes: Creative Block, Uncertainty, Distraction and Overthinking within the artist's mind.
Creative Direction / Compositing - Joash Berkeley
Compositing - Eli Guillou & Jeff Lawson
The Chrysalids is a science fiction novel written by John Wyndham. The story is set in the 1800's in an isolated society that believes in perfection of the human form; so much so that their belief in perfection is revealed to be deceitful in nature. As the story unfolds, we realize that this projected utopian philosophy is all a facade; a veil of deception.
Starkey Hearing Foundation donates hearing aid solutions and has operated in rural areas all over the world and has made significant strides to provide alternative hearing solutions for those who cannot afford, or even acquire it.
Creative Direction, compositing and motion design by Joash Berkeley. A visually immersive travel vlog intro designed for Matthew Baltzell.
Skype continues to be one of the leading video calling services today. With a growing adolescent audience this logo reveal positions Skype in a more image friendly platform for teenagers.
In this project I illustrated two main characters, scenes and walk cycles to be used as core assets for a 5-second spot.
** Awarded 1st Place at the CoMotion 2016 event in Savannah, Georgia, in the Logo Animation category.
For 110 years, Rolex has advocated its understanding that even the most intricate of machines can be the most exquisite of watches. This project aims to illustrate the beauty behind the complexity of their signature products by use of Rube Goldberg mechanical techniques. Through the use of these techniques, this commercial piece will make Rolex’s demographic aware that sophistication is the foundation to a remarkable timepiece.
In celebration of 110 years of excellence, I've decided to make a special edition Rolex Daytona called the Daytona CX (roman numeral of 110).
As part of my 17th Century Baroque Art History class, I explored Caravaggio's ability to paint with light utilizing modern digital photography.
As part of an ongoing fight against the society's stigma towards artistic success, the Creative Professionals campaign features students of the Savannah College of Art & Design who, based on their life stories, have crippled the negative opinions of their past in order to stand above the expectations of their future.
Though society continues to label us based on our personal flaws, disabilities and unpopular beliefs, the goal of every artist is to impact and influence. This ongoing fight against the stereotypes of a 'successful' career is manifested by our persistence to the things that we are most passionate about. We are not what people or our physical disabilities say we are, nor do we accept the stereotypes or labels placed on artists; we are creative professionals
The history of motion media is dense with both technical and conceptual steps towards mankind's current world of entertainment. We've seen vast advancements through the works of several contributors of varied fields of art and design such as the likes of Oskar Fischinger, Saul Bass, John Whitney, Paul Rand, Moholy-Nagy, Kyle Cooper and much more. Now the time to make history starts from us, the new era of students, designers & creatives.
Viewers are growing weary of the dark and gloomy theme of HBO; families no longer spend their movie nights in front of a screen displaying what seems to be a more adult-oriented TV network. With this rebrand HBO can now widen its demographic to redeem their family oriented following by showing its audience that although they can supply breathtaking productions, but they can also give the families a place that they can enjoy a lighter theme for their favorite movie channel.